• Index

Logo

The WMF25 logo is the strongest association people have with the brand, so we have to use it correctly.

Our logo is made up of the geometric composition and the logotype. All that elements are located on the black background. When using the WMF25 logo never try to recreate it. Instead, download our original logo artwork and make sure you follow our top rules:

• The Master logo is a bespoke design — always use original artwork.
• The Master logo sits on the grid, is positioned closer to the left edge and and (in some cases) in upper left corner.
• The Master logo has animated behaviours.
• The Master logo may be separated in two parts: one is geometrical, another one is typographical. They may be used separately in some case.
• The Master logo may contain specific image.

Master artwork

The basic elements of the Master logo are the square, the circle, the narrow rectangle at the bottom and the word mark World Money Fair 25.

Together they make up the Master logo, a trademark.

These elements must never be altered in any way and the Master logo must always be applied using original artwork. The word mark never appears without the geometric composition of the Master logo. Always write all the words of our brand name with a leading cap (World Money Fair) in all other cases. The logotype is located on baseline of the square block and is in the high of the block. To protect its integrity, the Master logo may not be altered, distorted in other ways that are not represented above.

Clear space ?

The Master logo should always have clear space around it to protect it from other graphic elements and help it stand out.